Isometric Vector Art - WaterSim

WaterSim is a touch screen museum exhibit designed to help museum goers predict the future of their region’s water. A full description of my UX design process can be found in my UX portfolio. I felt it would also be valuable to include my graphic design process for this project here.

Initial Sketches

Based on the research my team did regarding the app’s needs, I sketched out some quick ideas.

Secondary Sketch

After usability tests with some of our initial concepts, I decided to look at an isometric approach. More details on the design decisions and iterative process can be found in my UX portfolio. Here, I’ll just showcase the graphic design aspects.

Final Design

I created a high fidelity vector art concept of my proposed design in Adobe Illustrator.

Company Website and Logo Design - Alta Cascade

I worked with Alta Cascade, a construction claims consulting firm, to create their website and logo. They commonly work with lawyers and other legal experts, so their logo needed to communicate trust, professionalism, and expertise. Following an iterative design process I created the website in Wordpress (www.altacascade.com) and the final logo in Adobe Illustrator.

Board Game Logo Design - Rus: Time of Troubles

I worked with Hardy House Games to create the logo for the company’s flagship game Rus: Time of Troubles. The Russian-themed bluffing game has a playful feel and I wanted to capture both the Russian-style floral folk art that’s already present in the game and the time period in which the game is set (early 1600s). I followed an iterative design process and created the final version in Adobe Illustrator.

Initial Sketches

To start, I quickly sketched out a few ideas and sent them to my client to see which style he liked the most before refining the logo.

Refining Sketches

The client liked the floral design style (sketch 1) so I sent him a more refined idea. Per my client’s request (and against my own personal preference), I shortened the flourishes.

Illustration Process

I scanned the sketch my client agreed to, and using the pen tool in Adobe Illustrator, I traced the sketch. The “U” and "S” turned out to be too “cartoony” so I ended up taking influence from the font Amador to draw the logo with a more symmetric and 1600s feel.

From there, I created the logo in monochrome to ensure it would work in any context, then added the final details.

Band Logo Design - Brass Rook

I wrote music for and fronted my band, Brass Rook. We blended classical chamber styles with our otherwise rock ensemble. Our band consisted of two vocalists (my wife and myself), piano, electric guitar, electric and upright bass, drums, 2 violins, and a cello. The music was intended to be deliberate, beautiful, and dynamic, making the audience feel more like they were experiencing a live movie than attending a concert. I designed a clean and minimalist logo to communicate the band’s theme.

Company Logo Design - Cold House Studio

In 2017 I co-founded Cold House Studio in Provo, UT. The physical studio space was historically a small ice factory with thick walls, lending itself well to good sound control and acoustics. We played off of this fun piece of the building’s history by naming our company Cold House Studio and designing our logo to look like both a freezer thermostat and audio monitor while still retaining a “C” shape to stand for Cold House. This might be my proudest logo work.

Typographic Exercise - “Elimination”

Here, I’ve experimented with typography using elements of contrast, repetition, spacing, and movement to portray the meaning of the word “elimination.”